Wine ranking and appellation system are important criteria in reflection of regional characteristics of product quality,and they are well accepted by the governments,markets and consumers.China has just started its own wine industry,and has experienced the first 10 years of high growth.Regulation system still needs to be established.This paper is based on a random questionnaire survey from Beijing wine consumers.Data analysis suggested that although wine consumers share the common characteristics of lacking the basic knowledge of wine,most of them embraced the concepts of ranking and appellation with open arms.This paper also raises the question of establishing China's wine ranking and appellation system.