Abstract: Import beer and craft beer (specialty beer) sales in China have increased tremendously in recent years. Meanwhile, domestic beer production and sales continued to fall. With the change of lifestyle and the increasing diversification of consumer's demand, personalized demands of the new generation of beer consumers need to be satisfied. The brewing industry has devoted much effort into technical improvement and innovations for the expansions of the assortment of beers to meet the growing demand for a wide variety of new beer products. In order to maintain the steady growth of China's brewing industry, companies must quickly seize the demand of a new generation of consumers and thus continually attracting new consumers. Hence, large breweries must commit to innovative products as well as improve custom service and experience. Consumer-centric and multivariate innovation of beer product are explored based on lifecycle dynamic management and analysis on the strengths and weakness in product innovation of current large breweries in the big data era in response to the challenges of new times and new consumer.
杨静静,钟俊辉,王金晶,等. 大数据时代下的啤酒产品多元创新[J]. 食品与发酵工业, 2018, 44(9): 282-287.
YANG Jing-jing,ZHONG Jun-hui,WANG Jin-jing,et al. Multivariate innovation of beer product in the big data era[J]. Food and Fermentation Industries, 2018, 44(9): 282-287.
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